Privacy Policy

Verse & Coffee — A brand of Verse and Company LLC

Last Updated: June 18, 2026

Introduction

Verse and Company LLC, doing business as Verse & Coffee ("Verse & Coffee," "we," "us," or "our"), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit verseandcoffee.com (the "Site"), create an account, place an order, subscribe to our Coffee Club, or interact with us in any other way.

By using the Site, creating an account, or making a purchase, you consent to the practices described in this Privacy Policy. If you do not agree with any part of this policy, please do not use the Site.

1. Information We Collect

We collect information in the following categories:

1a. Information You Provide Directly

When you create an account, place an order, subscribe to our Coffee Club, sign up for our newsletter, or contact us, you may provide:

• Account Information: Name, email address, and password
• Order and Billing Information: Full name, billing address, shipping address, and phone number (if provided)
• Payment Information: Credit card number, expiration date, CVV, and billing zip code (processed securely by Stripe — we do not store your full payment card details on our servers)
• Communication Information: Any messages, feedback, reviews, or other content you send to us via email or through the Site
• Subscription Preferences: Roast selection, grind preference, bag size, and delivery frequency for Coffee Club subscribers

1b. Information Collected Automatically

When you visit or interact with the Site, we may automatically collect:

• Device and Browser Information: IP address, browser type and version, operating system, device type, screen resolution, and language preference
• Usage Information: Pages viewed, links clicked, time spent on pages, referring URL, and navigation patterns
• Cookie and Tracking Data: Information collected through cookies, web beacons, pixels, and similar technologies (see Section 6 below)
• Location Information: General geographic location based on your IP address (we do not collect precise GPS location)

1c. Information from Third Parties

We may receive information about you from third parties, including:

• Payment Processor (Stripe): Transaction status, payment confirmations, and fraud risk assessments
• Email and Marketing Platform (Klaviyo): Engagement data such as email open rates, click-through rates, and campaign interaction history
• Shipping Carriers: Delivery status, tracking updates, and delivery confirmations

2. How We Use Your Information

We use the information we collect for the following purposes:

• Processing Orders: To process and fulfill your orders, including shipping, delivery tracking, and order confirmation communications
• Managing Subscriptions: To manage your Coffee Club subscription, including processing recurring payments, sending renewal confirmations, and handling changes to your subscription preferences
• Payment Processing: To charge your payment method, prevent fraud, and resolve payment disputes
• Customer Communication: To send order confirmations, shipping notifications, delivery updates, and responses to your inquiries
• Marketing and Promotional Communications: To send newsletters, promotional offers, product announcements, and other marketing content (with your consent — see Section 5)
• Site Improvement: To analyze how visitors use the Site, identify areas for improvement, troubleshoot technical issues, and enhance user experience
• Security and Fraud Prevention: To detect, prevent, and respond to fraud, unauthorized access, and other security threats
• Legal Compliance: To comply with applicable laws, regulations, and legal processes

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their independent marketing purposes. We share your information only in the following circumstances:

3a. Service Providers

We share your information with trusted third-party service providers who assist us in operating the Site, processing orders, and running our business. These providers are contractually obligated to use your information only for the purposes of providing services to us and to protect your information in accordance with applicable laws.

Our current service providers include:

3b. Legal Requirements

We may disclose your information if required to do so by law or in the good-faith belief that such action is necessary to:

• Comply with a legal obligation, subpoena, court order, or government request
• Protect and defend the rights, property, or safety of Verse and Company LLC, our customers, or the public
• Detect, prevent, or address fraud, security, or technical issues
• Enforce our Terms of Service

3c. Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity. We will notify you via email or a prominent notice on the Site before your information becomes subject to a different privacy policy.

3d. With Your Consent

We may share your information in other ways if you give us specific consent to do so.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specific retention periods include:

• Account Information: Retained for as long as your account is active. If you request account deletion, we will delete your personal information within 30 days, except as required for legal, accounting, or security purposes
• Order and Transaction Records: Retained for 7 years from the date of the transaction for tax, accounting, and legal compliance purposes
• Subscription Records: Retained for the duration of your subscription and for 3 years after cancellation
• Marketing and Communication Preferences: Retained until you unsubscribe or request deletion
• Server Logs and Usage Data: Retained for up to 12 months for security and site performance analysis

5. Email and SMS Marketing

5a. Newsletter and Promotional Emails

If you subscribe to our newsletter, create an account, or make a purchase, we may send you marketing and promotional emails about our products, special offers, new arrivals, and Coffee Club benefits.

You may opt out at any time by clicking the "unsubscribe" link at the bottom of any marketing email we send. Unsubscribe requests are processed within 10 business days as required by the CAN-SPAM Act. Opting out of marketing emails will not affect transactional emails (order confirmations, shipping notifications, subscription renewal notices, and account security communications).

5b. SMS Marketing

If you provide your phone number and opt in to SMS marketing, we may send text messages about promotions, order updates, and other relevant information. Standard message and data rates may apply.

You may opt out at any time by replying STOP to any SMS message. We will confirm your unsubscription and cease SMS marketing communications within a reasonable timeframe.

5c. Transactional Communications

Even if you opt out of marketing communications, we will continue to send you transactional emails and notifications related to your orders, subscriptions, account security, and other service-related matters. These communications are not marketing and are necessary for us to fulfill our obligations to you.

6. Cookies and Tracking Technologies

6a. What Cookies We Use

We use cookies and similar tracking technologies to improve your experience on the Site, analyze usage patterns, and support our marketing efforts. The types of cookies we use include:

• Essential Cookies: Required for the Site to function properly (e.g., session management, shopping cart, login authentication). These cookies cannot be disabled without affecting Site functionality
• Analytics Cookies: Help us understand how visitors interact with the Site by collecting information about pages visited, time spent on pages, and navigation patterns
• Marketing Cookies: Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns across platforms

6b. Third-Party Tracking

We may use the following third-party tracking technologies:

• Google Analytics: To analyze Site traffic and usage patterns. Google Analytics collects information anonymously and reports website trends without identifying individual visitors. You can opt out by installing the Google Analytics Opt-Out Browser Add-on
• Meta Pixel (Facebook/Instagram): If deployed, the Meta Pixel tracks conversions from Meta ads, builds targeted audiences for future ads, and remarkets to people who have taken specific actions on the Site. You can manage your Meta ad preferences at facebook.com/adpreferences
• Klaviyo Tracking: Klaviyo places cookies to track which pages you visit and which products you view, enabling personalized email recommendations and abandoned cart recovery communications

6c. Managing Cookies

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies or to indicate when a cookie is being set. However, disabling cookies may affect the functionality of the Site, including your ability to place orders or manage your account.

7. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Encryption of payment data in transit via SSL/TLS (HTTPS)
• Payment card data processed by Stripe, a PCI DSS Level 1 certified payment processor (the highest level of certification)
• Restricted access to personal information on a need-to-know basis
• Regular monitoring of our systems for security vulnerabilities
• Cloudflare web application firewall and DDoS protection

While we take reasonable precautions, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee the absolute security of your information.

8. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information. We honor the following rights for all customers, regardless of state of residence:

8a. Right to Know

You have the right to request information about the categories and specific pieces of personal information we have collected about you, the purposes for which we use it, and the categories of third parties with whom we share it.

8b. Right to Delete

You have the right to request deletion of your personal information, subject to certain exceptions (e.g., information we are required to retain for legal, accounting, or security purposes).

8c. Right to Correct

You have the right to request that we correct inaccurate personal information we maintain about you. You may also update your account information directly through your account dashboard.

8d. Right to Opt Out of Sale or Sharing

We do not sell your personal information. We do not share your personal information with third parties for their independent marketing purposes. If we ever change this practice, we will update this Privacy Policy and provide you with the right to opt out.

8e. Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights. You will not receive different pricing, a different quality of products, or a different level of service for exercising your rights.

8f. How to Exercise Your Rights

To exercise any of the rights described above, please contact us at:

Email: [email protected] Subject Line: Privacy Request — [Your Name]

We will verify your identity before processing your request and respond within 45 days. If we need additional time (up to an additional 45 days), we will notify you of the reason and the extension period in writing.

8g. California Residents

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information is collected, the right to delete personal information, the right to opt out of the sale or sharing of personal information, and the right to limit the use of sensitive personal information. We do not sell personal information as defined by the CCPA/CPRA.

8h. Residents of Other States with Privacy Laws

If you reside in a state with comprehensive consumer privacy legislation (including but not limited to Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and others), you may have additional rights under your state's law. We will honor valid privacy rights requests from residents of any U.S. state in accordance with applicable law. Contact us at [email protected] to exercise your rights.

9. Children's Privacy

The Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will promptly delete that information. If you believe we may have collected information from a child under 13, please contact us immediately at [email protected].

10. Do Not Track Signals

Some web browsers offer a "Do Not Track" (DNT) signal. Because there is no accepted standard for how to respond to DNT signals, the Site does not currently respond to DNT signals. We will update this policy if a standard for DNT is established and adopted.

11. Links to Third-Party Websites

The Site may contain links to third-party websites, including social media platforms, payment processors, and other services. This Privacy Policy applies only to verseandcoffee.com. We are not responsible for the privacy practices of third-party websites. We encourage you to review the privacy policies of any third-party websites you visit.

Relevant third-party privacy policies:

• Stripe: https://stripe.com/privacy
• Klaviyo: https://www.klaviyo.com/legal/privacy/privacy-notice
• Mailgun: https://www.mailgun.com/legal/privacy-policy/
• Cloudflare: https://www.cloudflare.com/privacypolicy/
• Google Analytics: https://policies.google.com/privacy

12. International Users

The Site is operated from the United States and is intended for customers located in the United States. If you access the Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country of residence. By using the Site, you consent to the transfer of your information to the United States.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this page.

If we make material changes that significantly affect how we handle your personal information, we will notify you by email (if you have an account) or by posting a prominent notice on the Site before the changes take effect.

Your continued use of the Site after the updated Privacy Policy is posted constitutes your acceptance of the changes.

14. Contact Us

If you have questions about this Privacy Policy, want to exercise your privacy rights, or have concerns about how we handle your information, please contact us:

Email: [email protected] Subject Line: Privacy Inquiry

Mailing Address: Verse and Company LLC 311 Golf Road West Palm Beach, FL 33407

We respond to all privacy-related inquiries within 10 business days.

Verse and Company LLC, doing business as Verse & Coffee 311 Golf Road, West Palm Beach, FL 33407 [email protected]